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Live Executive Webinar

E-commerce Growth in the AI Era

Strategic Measurement & Full-Funnel Video. A 45-minute briefing for C-Suite, VP, and Director-level e-commerce leaders on scaling profitable growth with Google AI.

45 minutes
Live + Q&A
C-Suite • VP • Director
145%
Better blended revenue growth
35%
More conversions w/ vertical Shorts
14%
Lift from AI Max for Search

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Free for qualified e-commerce executives.

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Agenda

45 minutes. Five strategic moves.

A focused executive briefing built for decision-makers driving profitable growth in a privacy-first world.

  1. 01 · 5 min

    The New E-commerce Growth Engine

    • Paradigm shift: from fragmented tactics to AI-powered, full-funnel strategy.
    • Brands scaling YouTube & Demand Gen >400% YoY see 145% better revenue growth.
    • How Data Strength + AI automation protect ROI against signal loss.
  2. 02 · 12 min

    Unlocking the Full-Funnel YouTube Powerhouse

    • YouTube spans search, shop, stream, and scroll behaviors.
    • Brand + Performance synergy drives 10%+ median incremental conversion lift.
    • Shorts reach: 34% not on TikTok, 49% not on Reels — vertical creative +35% conv.
    • Partnership Ads: authentic creator content lifts VTR and conversions.
  3. 03 · 10 min

    Scaling Performance with AI Max

    • AI Max for Search delivers 14% more conversions at similar CPA/ROAS.
    • Search Term Matching uncovers net-new commercial queries.
    • Final URL Expansion personalizes landing journeys in real time.
    • Strategic control via negatives, brand exclusions, and text guidelines.
  4. 04 · 13 min

    Proving Value in a Privacy-First World

    • Mitigate signal loss to recover 10–20% of lost conversions.
    • Google Tag Gateway: first-party server-side, +14% conversion uplift.
    • Incrementality with iROAS / iCPA to calibrate attribution and bids.
  5. 05 · 5 min

    Conclusion & Action Plan

    • Adopt an iterative Test & Learn framework for 2026.
    • Audit Data Strength and adopt Google Tag Gateway.
    • Diversify into Shorts and Demand Gen; A/B test AI Max.

Speakers

Hosted by industry operators.

Joe Khoei headshot

Joe Khoei

CEO, SalesX

Two-decade PPC veteran leading the #1 PPC technology agency, generating 100K+ leads monthly for global brands.

View LinkedIn →

Parker Nelson headshot

Parker Nelson

Google Partner Lead

Specialist in Google AI, full-funnel YouTube strategy, and incrementality measurement for high-growth e-commerce.

View LinkedIn →

What you'll leave with

An executive playbook for 2026.

Walk away with a concrete action plan you can put in motion the next morning — no fluff, no slide-ware.

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Full-Funnel Video

Combine Brand + Performance video for a 10%+ incremental lift across the funnel.

AI Max for Search

Capture net-new commercial queries with 14% more conversions at the same efficiency.

Privacy-First Measurement

Recover 10–20% of lost conversions with Google Tag Gateway and first-party signals.

Incrementality, Proven

Use iROAS and iCPA to prove marketing's contribution and calibrate attribution.